Cairns Crocodiles 2026

Come meet the Monks at Cairns Crocodiles

12 – 14 May · Far North Queensland, Australia

The Real Time Brands Framework
A brand that closes the gap between insight and action — turning data into decisions in hours, not weeks.

Real Time Brands is a strategic framework developed by Monks to help marketing leaders benchmark and accelerate their brand’s operating speed. At Cairns Crocodiles 2026, we’re running a live session to unpack what it really takes to compete at real-time speed in the APAC market.

01
Real Time Intelligence
Turning data into creative decisions before the moment passes
02
Real Time Brand Fuel
The production capability to respond at the speed insight demands
03
Real Time Marketing Pipelines
Always-on activation that closes the loop between performance and creative
Breakfast Seminar
Our agenda
A focused morning session on Real Time Brands. Spaces limited to 35 attendees.
Tuesday 12th May, 3:50 - 4:30PM - Cairns Convention Centre, Auditorium B & C

Keynote: Scale or Break: AI, Mergers & Modern Marketing

Media and marketing are being reshaped by mega-mergers, rapid AI adoption and relentless pressure to scale. But transformation is not just strategic. It is human. Drawing on his unrivalled leadership experience, Sir Martin reveals what actually breaks and what holds during large-scale change, how AI is really being used in marketing today, as well as the leadership moves that matter most when certainty disappears.

Wednesday 13th May, 8:00 - 9:30AM - Aria 2, Crystalbrook Bailey Hotel

Breakfast Seminar: Rethinking workflows for the Real Time Era

Your current marketing operations were built for a world that no longer exists. Join us for an immersive, workshop-style breakfast designed to challenge you to reimagine the marketing workflow from scratch. Through technical provocation and hands-on experimentation, we’ll showcase a radical reimagining of campaign development—testing hooks on YouTube Shorts and using engagement data to build ‘guaranteed’ hits before you ever hit a production studio. Participants will leave with a tangible understanding of how to reduce organisational friction and transform their team into a high-velocity creative powerhouse. Note: Arrival at 8:00 - 8:30AM for breakfast opening; 8:30 - 9:30AM for workshop

Wednesday 13th May, 2:00 - 2:30PM - Hemingway Stage

Get Faster or Be Forgotten: The Real-Time Mandate for the AI Era

Your current marketing operations were built for a world that no longer exists. Today, time is the only currency that matters. This session explores the high cost of "marketing lag"—the friction between cold data and slow-motion production—and provides a fresh blueprint for winning in an era of non-linear purchase funnels. We’ll explain why the gap between cultural signal and your brand’s response isn't just a delay, it’s a drain on your bottom line. And reveal how the world’s most agile brands leapfrog the competition by making creative their primary targeting tool.

Monks APAC
Who you’ll meet
Sir Martin Sorrell
Sir Martin Sorrell
Executive Chairman, S4 Capital
Jessica Ross
Jessica Ross
Partner, Consulting
Jakub Otrząsek
Jakub Otrząsek
SVP, Data
Breakfast Seminar
Register for our breakfast seminar

Spaces are limited to 35 attendees. Our team will be in touch to confirm your place.

Your details are used only to confirm attendance. monks.com/privacy-notice.

1:1 Sessions
Book time with a Monk

20 or 45-minute slots available before and during the conference. Come with questions — leave with a plan.

Haven’t taken the Real Time Diagnostic yet?